White Agency Blog
Tailored Marketing Site Launched for Smith & Nephew
White Agency have recently launched a new internal website for Smith & Nephew Healthcare to help them provide tailored marketing materials for Healthcare Trusts.
Smith & Nephew approached White Agency to help produce marketing materials that were tailored to individual Healthcare Trusts for a more personal marketing approach. With medical materials having to go through strict approval, White Agency suggested producing a website that could hold approved templates for marketing communications and would allow Smith & Nephew to quickly and easily submit job requests for tailoring these approved templates for local Trust implementation.
The newly launched site holds these templates and allows the Smith & Nephew Salesforce to see what approved materials are available to help support product usage within their Trust areas. They can select templates and fill in a simple form to have the materials personalised to their Trusts. The site is password protected and each user has a unique ID and their own area that records the materials they have ordered, the status of their order and a messages section for any dialogue about an order.
By having all these templates in one place the website also provides a reference source and allows best practice to be shared between the sales force.
The site has been built with an administration tool to allow Smith & Nephew to add new brands, templates and users, without having to come back to White Agency.
