Dedicated TV
Overview
Swift TV was launched in 2012 as a dedicated website with all the latest news from the Swift Group in a media rich video format.
Swift Group
Swift Group is the UK’s leading manufacturer of caravans, motorhomes and holiday homes. White Agency have worked with the Swift Group for over 30 years helping them grow from a single brand to a multi-brand operation.
Brief
As content is becoming increasingly important for attracting and retaining visitors to a website, the Swift Group was keen to enhance its online presence and bring all the latest news and updates to its customers in an engaging format.
What we did
We proposed the development of a dedicated video channel; Swift TV, to host media rich video content. All the video content on the site is booked, scripted and directed by the Agency and ex BBC presenter Blair Jacobs was recruited to be the face of Swift TV. The site has proved to be an outstanding success and is already one of the high traffic areas visited from the Swift Group website. Since Swift TV launched in July 2012 136 videos have been added. They have been uploaded over a million times and played a staggering total of 366,000 times.
